Visual codes of media

Image analysis codes

Image analysis codes are codes that define an image for it's location, culture, political view etc. Most codes are used in adverts for brands of clothing and automobiles because they give off a good look and view towards the product the are trying to sell. There are many different types of code that are used in media advertising like dress codes for example are used in many adverts to give off an impression of a person or what the advert is advertising e.g. In a stylish super car advert normally it shows a man in a suit looking cool and handsome so that it gives the idea to people that that's what the car is like and how it makes you look.

Other forms of codes are colour codes that can be interpreted in many ways for example in most countries black is the colour for mourning but in some Asian countries they dress in White for mourning. Most adverts use colour codes to subtly give off a motive or impression like in some perfume or aftershave adverts they are completely shot in black and White to show a stylish and classy look. Other adverts are shot with loads or random effects or in negative to give off a zany and original look that appeals to people who believe they are or who are their own person and are different.

Non verbal codes are to do with gesture and body language so they are constantly used in many adverts because they are easy to produce and give off subtle and sub conscious ideas to the watcher for example in food adverts the person advertising it is made to walk' act and to eat in a certain way so that it gives off a positive vibe on the product. Smiling, eye movement, facial expression and body language are the main forms of non verbal codes. Although in some adverts non verbal codes such as intimacy between couples is frowned upon and can raise many issues because it can appeal to certain people and can help them to buy the product but it can be seen as disgraceful and not right for under watershed hours.

Last but not least is technical codes which are used in adverts that are mainly made by companies that are promoting new and high quality products such as: new designer clothing ranges, new expensive perfumes and aftershaves and also new high cost films. Technical codes relate to particular texts and images that give off the idea that they are promoting like for example diesel magazine adverts are always big glossy pics of famous models/actors in a cool pose so that they show what image is associated with their product without saying anything or without having any description.